Nearly every woman must have complained about the fat on their face once in their life, especially after a picture taken or comparison with others. Therefore, camera filters and beauty cameras have unsurprisingly become popular tools to “adjust” our face shape.

Everyone wants a pretty face
A slim, small and well defined face shape has long been recognised as a pretty face. The key to a standard beautiful face is the ratio of the fat to bone on the face. As facial bone structure is difficult to alter, we can work on the face fat to improve our look. By receiving treatment, we can restore a well defined jawline, slimmer muscle and create a narrower lower face and sleeker jaw appearance. However, people with small facial bone structure are not totally immune from the problem of chubby face. Over-accumulation of fat on the face will distort the face shape and hide away the small facial bone feature. Therefore, the problem of a chubby face could be anyone’s concern and unique to an individual. Consulting professionals for tailor-made treatment plans will be the most effective way to create your ideal face shape.
See our dermal fillers overview
Causes of chubby cheeks
● Fat deposition type of chubby cheeks
Face fat can occur as a result of diet and lifestyle. Slow metabolism caused by aging may lead to fat accumulation on the body and cheeks.
● Bony chubby cheeks
Bones on the face also affect our appearance. Zygomatic bone (Cheekbone) and Mandible bone (Jawbone) are the two major bones on the face which determine our face shapes. ⅓ of face width depends on the shape of Zygomatic Arch. Zygomatic bone determines the shape of the upper face while Mandible bone determines the shape of the lower face and the length of the face. Study has shown that the Mandible bone continues to grow in the 25 to 40 years of adulthood. Womens’ can only grow no longer than 1 mm (barely noticeable) while mens’ can grow between 3 to 6 mm.
● Sagging type of chubby cheeks
As we age, our body and face start losing collagen and fat. Our face then loses skin elasticity, cheeks appear larger, and the jawline becomes undefined. As a result, our face will look bigger.
● Enlarged Masseter (chewing muscle) type of chubby cheeks
Enlarged Masseter muscle can lead to a fat cheeks look. Frequently chewing gums or hard foods (e.g. betel nut) will enlarge the Masseter muscle. Playing musical instruments that require the constant contraction of Masseter muscle also has the same effect.


Symptoms
1、Chubby cheek – subcutaneous fat type
There are superficial and deep types of fat under our skin. People with a thick layer of superficial fat carry a thick subcutaneous fat layer all over the body including the face, they are generally chubby. On the other hand, deep fat is located at the SMAS layer and can be found under the Orbicularis oculi muscle (muscles located in the eyelids), deep fat pad of the inner face and deep fat pad at the cheeks. Deep fat provides the volume and support to the face shape, in other words, more deep fat on the face will provide more facial volume and create a more rounded face, even if the person is not chubby. It is what we call a baby face.
2、Chubby cheek – enlarged Masseter
Masseter muscle is located underneath the subcutaneous fat layer. You can check whether you have muscular Masseter muscles by gritting your teeth. If you see masseter muscles bulge out to the side of the face, you have enlarged Masseters muscles.
3、Sagging cheeks type
The loss of fat or collagen on the face leads to the reduction of facial support, appearance of wrinkles around the nose and mouth, sagging skin and the accumulation of saggy skin at the jawline.
4、Bony face shape
Faces with big bones such as square face shape and rectangular face shape often create the appearance of larger faces.
Self-examination – which chubby cheek type are you: Lightly press on the cheek under your earlobe, then grit your teeth. If you feel or see visble muscle bulges while gritting your teeth, you have enlarged Masseter muscle that can be treated with face slimming injection. If you do not see or feel any muscle bulges but feel a grip of soft tissue, you have a subcutaneous fat type, it can be eased by Lipodissolve Injections. If you mainly feel bone, you have a bony face shape. If there are visible sagging and aging signs on the face, you have a sagging cheeks type. Sagging cheeks can be treated by face lifting treatment. (If you are not sure which type you are, consult a doctor for professional advice.)
Who is it for?
People who have chubby cheeks, chubby body, frequently chew hard foods and use their Masseter muscles are often facing the problem of chubby face. However, the recent invention of beauty filters and beauty cameras bring this fat face problem to more people, male and female, slim people and even celebrities!
Treatment
Bone, aponeurosis and body fat are the key components to maintain the shape of our face. Bone is hardly modified in adulthood unless a major plastic surgery is in place. In fact, most cases of chubby cheeks are related to aponeurosis and body fat, but not bone. In order to treat muscle related symptoms, injecting face slimming solution is a common and effective treatment. Aponeurosis related symptoms can be treated by Ulthera, Thermage and Thread Lift. For serious sagging or symptoms, a combination of treatments (e.g. Ulthera/Thermageis + full face Botox + Thread Lift if necessary) is recommended to obtain the maximum outcome.
Alteration of aponeurosis is not as effective and significant as alteration of fat when it comes to the overall face adjustment. Gaining and losing muscle mass does not cause drooping but it will loosen aponeurosis. On the other hand, over accumulation of fat will cause drooping and significantly loosen aponeurosis. Therefore, treating subcutaneous fat type face with Lipodissolve Injections, fat freezing treatment or Ulthera is more effective to restore a slimmer face.
A. Face slimming injection
What is it?
Face slimming injection (also known as Type A botulinum toxin injection) is a treatment that works on muscle. It has been proven to be safe and effective. The production of human-use medical botulinum toxin was approved by the US Food and Drug Administration in 1992.
B. Lipodissolve injection – face
What is it?
Lipodissolve injection is considered the most safe and effective non-surgical fat reduction treatment, it works particularly well on local far reduction such as double chin, chubby face, arms and legs. Lipodissolve injection boosts the metabolic rate of fat tissue to digest fat cells, and hence tightens and lifts the skin.
C. CoolSculpting
What is CoolSculpting:
CoolSculpting system is a fat freezing treatment system developed by renowned dermatologists Dr.R.Rox Anderson and Dr. Fieter Manstein at Massachusetts General Hospital (A teaching hospital of Harvard Medical School), and manufactured by American medical equipment manufacturer ZELTIQ AESTHETICS, INC.. The system has been widely used in more than 80 countries globally with more than 5 millions successful practical cases.
D. ULTHERAPY
What is ULTHERAPY:
MERZ ULTHERAPY®is a non-surgical aesthetic treatment. It enables high-intensity ultrasound to precisely focus to the SMAS layer, stimulate the self-renewal mechanism of skin tissue, and result in a series of rejuvenation effects such as tightening, increased elasticity, lifting, wrinkle reduction, whitening, and pigmentation. Apart from regaining a youthful look, the technology also helps you to reduce fat deposits.
E. THERMAGE
What is THERMAGE:
Thermage uses radiofrequency technology to heat the dermis layer. The localised dermis layer will be damaged and hence stimulate the skin self-healing process. The healing process promotes the formation and remodeling of collagens that will tighten, smoothen and lift up the skin. Similar to ULTHERAPY, Thermage also has a face slimming effect, tightening drooping skin and restoring a better defined contour.
F. Thread lift
What is thread lift:
Thread lift is currently the most effective face lifting technique. By embedding threads to the dermis layer, which lifts the face according to the direction and interval of the threads, it stimulates the skin, and further activates fibroblasts to produce collagen. Thread lift restores skin’s lifting ability, preventing it from sagging.
Goodbye to chubby face, come to Ai Beauty Clinic,
for safe and professional medical treatment.

Ai Beauty Clinic is a CQC accredited clinic based in London, and also is strongly supported by Cynosure(the owner of Ulthreapy) and Cynosure (the owner of PicoSure).
With rich experience of treating clients of various conditions, led by a famous British medical chief trainer, practiced by doctors and nurses who are GMC/NMC-registered and worked in NHS national hospitals, Ai Beauty provides certified and safe medical beauty treatments.
Ai Beauty always puts safety first. Not only are all medical staff insured by independent medical policy, each client who comes to Ai Beauty Clinic is also insured by £5 millions medical insurance. This full insurance coverage allows clients to have a concern-free treatment experience.
Ai Beauty Clinic has served over 15,000 clients from all around the world, been covered by some famous media such as European Times and CW Television, and established trust and an excellent reputation among them.

